What Are the Benefits of Using 2D Animation?

Table Of Contents:

• Cost Effectiveness

• The Enganging Content

• Effective communicative marketing tools

• Require Less Time

• Errors are easily fixable

• Straightforward procedure

• Artistic Aesthetics

• Finally
  

2D animation has existed since the 1800s and is widely used in cartoons and animated films. Unlike 3D animation, the characters, storyboards, and environments all exist in a two-dimensional (2D) space and use sequential images or objects to give the impression of movement. Two-dimensional animation is a popular and timeless form used in various industries, including corporate videos and commercials. Today, many 2D animation designers use digital tools like Adobe After Effects, Pencil2D, Toon Boom Harmony, and more. Malaysia, like the rest of the world, has 2D animation studios due to their popularity and growth, as well as the following benefits in the animation industry:

• Cost Effectiveness

2D animation is a cost-effective and efficient alternative to 3D computer animation for those unable to afford the initial high costs. It is less sophisticated and takes less time to complete. In Malaysian video production companies, 2D animation is more commonly used than 3D animation due to its affordability for small businesses and individuals on a tight budget. Any 2D computer animation service provider must be able to work within your budget to produce a project that meets both your creative and financial needs.

• The Enganging Content

2D animation is an easy process that can be created efficiently due to its lack of need for a third dimension. It allows artists to choose from various tactics and designs, making it faster to create than 3D animation. 2D animation doesn't require realistic images, making it suitable for those who need to complete projects on time. The effectiveness of engaging content delivered through animation helps capture the audience and create additional engagements. This makes it an ideal choice for those who need to complete tasks on time.

• Effective communicative marketing tools

2D animation production is quite popular in Malaysia due to its versatility and appeal to a wide range of demographics. With over 60% of the population being visual learners, animated videos are easier to consume and are ideal for demonstrating complex topics like training or technical data. They can be used in B2C or C2B marketing, making them cost-effective and entertaining. 2D animated explainer films engage audiences and provide useful information, thereby encouraging them to become customers. As a result, 2D animation is a popular choice for web marketing strategies, making it a valuable asset for companies. 

• Require Less Time

In addition to being cost-effective, 2D animation has a faster turnaround time. Animators can work more efficiently by creating movement in a two-dimensional space rather than worrying about rendering complex three-dimensional scenes. 2D animation has a high time efficiency. When comparing applications between 2D and 3D animations, the former takes much less time to complete. This advantage stems from the fact that 2D animation lacks the complexity of the third dimension, which is necessary in 3D videos. Furthermore, unlike 3D animations, 2D animation videos do not require the creation of realistic characters. As a result, the 2D animation process is faster, allowing projects to be completed in shorter time frames, making it ideal for tight deadlines. 

• Errors are easily fixable

One of the primary benefits of 2D animation is the ability to easily correct errors during the video creation process. If an error occurs, animators can simply redraw the affected animation, allowing them to quickly correct any issues and continue with the project. This adaptability allows animators to better meet client needs and stay on track with project timelines.

• Straightforward procedure

Simplicity is another significant benefit of 2D animation software. Many animators prefer a simple process. While 3D software has many advanced features that can improve the visual appeal of videos, it is not always required for every project. Excessive graphics can complicate animations and reduce their effectiveness in some cases. As a result, for projects that require a simpler approach, using 2D software is often the best option.

• Artistic Aesthetics

2D animation videos have a more artistic aesthetic than 3D animations, offering a distinct artistic style that can be visually appealing. Unlike 3D animations, 2D animations provide greater flexibility for animators, allowing them to depict various actions and deform characters to meet the video's needs. This level of flexibility is not easily achieved in 3D animation, where model rigidity can limit creative freedom. Overall, 2D animation offers visual freedom and allows animators to be more creative with their scenes and characters.

Finally

The animation industry has evolved significantly as technology has advanced. While 3D animation has gained popularity, the advantages of 2D animation remain significant. Despite the availability of advanced 3D software, 2D animation retains several advantages that keep it relevant.

If you are searching for the best 3D or 2D animation company in Malaysia, then Dezpad Designs is there for you. Based in Subang Jaya, Selangor, Malaysia, we provide high-quality 2D and 3D animation services to help brands succeed in their niches.